Search Engine Optimization

Search Engine Optimization is one of the more important things that you can do to gain traffic or visitors to your web site via the results of being found by the use of search engines. This action is so important that it has a fairly common set of initials used to describe it – SEO. It is also known that the good guys known as white hats, use it properly and the bad guys known as (you guessed it! ) black hats, use it underhandedly. So while SEO is important you want to make sure that you follow the rules of the search engines. This could make or break your site if not done right – so let's get started with our search engine optimization.

Internet Marketing Optimization

This is how a respectable ranking works. When you type a word or phrase into a search engine, a million responses (websites) pop up in list form. The words you typed are called Key Words. Let's say your own site is on page 23 of this endless list. Do you really think that you are going to get much traffic? I don't think so. What can you do? First let's understand how the results to your search query appear the way they do.

There are two types of search results that appear on each page. The left side contains the Organic results of your query which basically means that the content and the keywords of these sites are relevant and match your query very well. The right side results, (and sometimes on the top of the page), appear as a result of web site owners bidding on what they are willing to pay for various key words and phrases. The more they pay, the higher up the list they appear. Hence these are not free. The trick is to be close to the top and on the first page of the Organic search results as these are free listings.

S.E.O.

The technical term for this “trick” is called SEO for Search Engine Optimization. This is the process of improving traffic to your website via improving the Organic Search results which will place your site in a better position. There are many techniques one can employ to improve your search engine results and get a decent ranking from the search engines.

Some of the techniques employed to garner a respectable ranking include:

• Proper use and placement of key words
• Creating unique and accurate page titles
• Making the site easy to navigate
• Offering quality content
• The use of relevant language and Meta tags
• Avoiding dead end links
• Good URL architecture that is not misleading
• Writing better anchor text

There are as many if not more black hat techniques which will get you banned and out of business so be sure to avoid:

• Duplicate content
• Cloaking
• Keyword stuffing
• Hidden links
• Purchased links
• Title stacking
• Distributing badware
• Bot writing
• Gateway pages
• False redirects

We will explore in depth many of the techniques you want to employ in your website with future updates. So be sure to check back often. For now, you should visit the following site to gain a better understanding of this concept.

This is another good site to help you explore this whole process.

Last but not least, don't forget to try Google Search! for your unanswered questions on Search Engine Optimization.

Go to Internet Marketing Strategy from Search Engine Optimization